For over 100 years, Power Parameters has created home-grown, Australian solutions using globally sourced best brands to ensure power quality and continuity for customers.
Our history
Power Parameters Pty Ltd was incorporated in 2003 following a management buy-out of Nilsen technologies. Since then the company has undergone significant renewal as evidenced by the evolution of agent appointments and its acquisition in 2014 by Mayfield Group Investments Pty Ltd.
The timeline since initial founding as H. Rowe & Co in 1916 demonstrates a strong legacy and contribution to Australian industry.
Our leadership
Meet our management: We focus on supporting and nurturing a skilled team committed to providing solutions to customers.
Robert (Bob) Harris
Non-Executive Director
+56 years in the electrical industry. Previously 13 years as Managing Director of Power Parameters.
Tony Foster
General Manager
+44 years in the electrical industry. Previously 17 years in sales at Power Parameters.
Craig Treloar
Finance & Sales Support Manager and Company Secretary
+36 years CPA finance & accounting experience. Over 16 years with Power Parameters.
Sarah Hughes
National Sales Manager
+21 years experience in power systems, protection, automation and control. Joined Power parameters in her current role in 2019.
Peter Allport
Services Manager
+41 years experience in telecommunications and critical power products & services. More than 28 years with Power Parameters.
Ron Cadorin
Distribution Manager
+41 years in the wholesale industry and over 14 years with Power Parameters.
Our ownership
Wholly owned by Mayfield Group Holdings (MGH), we enjoy the support and shared services of a corporate organisation. Our operational needs, such as Health, Safety & Environment, Quality, Human Resources and Legal are handled by MGH, so that we can dedicate our resources to your critical power needs.
The MGH group includes our sister companies whose complementary product offerings make them partners with Power Parameters.
Meet our sister companies
Mayfield Industries
Design and manufacture of LV switchboards, kiosks and transportable switchrooms.
STE Solutions Pty Ltd
MV & HV testing, commissioning, maintenance and project works.
Walker Control Pty Ltd
Manufacturing of electrical control and protection panels.
ATI Australia Pty Ltd
Enterprise-wide, wireless telecoms systems, solar and battery power systems, integration.
www.ati.com.au