Why you can have confidence in us.

For over 100 years, Power Parameters has created home-grown, Australian solutions using globally sourced best brands to ensure power quality and continuity for customers.

Our history

Power Parameters Pty Ltd was incorporated in 2003 following a management buy-out of Nilsen technologies. Since then the company has undergone significant renewal as evidenced by the evolution of agent appointments and its acquisition in 2014 by Mayfield Group Investments Pty Ltd.

The timeline since initial founding as H. Rowe & Co in 1916 demonstrates a strong legacy and contribution to Australian industry.

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Our leadership

Meet our management: We focus on supporting and nurturing a skilled team committed to providing solutions to customers.

“Continues to provide invaluable guidance and support.”

Robert (Bob) Harris

Non-Executive Director

+56 years in the electrical industry. Previously 13 years as Managing Director of Power Parameters.

“Keeping people trained, knowledgable and challenged.”

Tony Foster

General Manager

+44 years in the electrical industry. Previously 17 years in sales at Power Parameters.

“Ensures systems and operations deliver value for internal and external users.”

Craig Treloar

Finance & Sales Support Manager and Company Secretary

+36 years CPA finance & accounting experience. Over 16 years with Power Parameters.

“Enjoys the challenges of problem solving and working inclusively with customers.”

Sarah Hughes

National Sales Manager

+21 years experience in power systems, protection, automation and control. Joined Power parameters in her current role in 2019.

“Extensive knowledge delivered with clear and authentic communication.”

Peter Allport

Services Manager

+41 years experience in telecommunications and critical power products & services. More than 28 years with Power Parameters.

“Commercially savvy connections between products and market needs.”

Ron Cadorin

Distribution Manager

+41 years in the wholesale industry and over 14 years with Power Parameters.

Our ownership

Wholly owned by Mayfield Group Investments (MGI), we enjoy the support and shared services of a corporate organisation. Our operational needs, such as Health, Safety & Environment, Quality, Human Resources and Legal are handled by MGI, so that we can dedicate our resources to your critical power needs.

The MGI group includes our sister companies whose complementary product offerings make them partners with Power Parameters.